Hi Alexandra & Liliana:
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Congrats again on the piece in the Times Union.
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Running a restaurant in 2024 is a challenge.
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Nowadays you have to constantly remind people you are there.
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Good food & service are not enough.
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We live in a highly distracted society and the MEMORY of you is competing with the ad/social media post from a competitor. (That "competitor" may also be their refrigerator!)
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Which brings me to Idea #1...
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Start a BIRTHDAY CLUB and collect the contact information of everyone who comes in and spends money.
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Likes on Social Media are nice but you can't deposit them in the bank.
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That's why you have to collect the contact info of the people who come in.
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It's 5 to 10X cheaper and easier to get someone to come back than it is to get someone to come in the first time.
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Unless you attempt to collect that contact information you will never see many of them ever again.
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That's not a reflection on you, the food or service but rather a fact of life...people are busy and have many options for eating.
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When you have their email address you can regularly remind them you are there.
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Send a weekly or bi-weekly email with any specials or events you have going on.
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