You want to be my what?
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How a
Birthday Club Manager
can put customers in your
seats every day...
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Hey thanks for taking a look...
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I know having a "Birthday Club Manager" may sound a little goofy...but give me 5 minutes to make the case why having one will help you.
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#1 A Birthday Club Manager will help you grow your email list, which makes it easy to get in touch with your biggest fans, the people most likely to spend money with you.
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A BCM will take the lead on getting your customers and social media fans signed up to hear from you, not only for their birthday but year-round.
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Why is that important?
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Because you'll own your audience.
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Facebook and Instagram own your fans.
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You've worked hard to get your hundreds and thousands of fans but...
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They can shut down your account for any reason without warning and with no way to talk to anyone to find out why.
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They control who sees your posts AND when.
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I've seen many a Taco Tuesday post on Wednesday or Thursday.
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A Birthday Club email list will allow you to send a message to your entire fanbase at a time they are likely to see it.
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#2 A Birthday Club Manager will remind your customers you are there.
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That's done many ways including sending a weekly email with specials for the week.
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A restaurant in my area sends out a "Crappy Weather Coupon" to motivate people when rain or snow is coming.
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Unfortunately, having good food and service is not enough to ensure people will come back.
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We live in a HIGHLY distracted society.
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If you aren't regularly in front of people they will forget OR be motivated by the offer right in front of them from a competitor.
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You may be trying to get in front of them using social media but unless you pay them for each post, they only show your typical post to 2-5% of your audience.
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An email list allows you to reach 100% of your fans.
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100% won't open each email but you'll still be reaching a much higher percentage of your audience which means more people spending money with you.
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#3 A Birthday Club Manager can be the answer to the question..."how do I make the phone ring or get customers RIGHT NOW."
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Social media isn't the answer.
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They won't let your message be seen unless you pay for it.
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A STRONG, short-term offer sent to your fans via email will get customers for you.
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#4 A Birthday Club Manager will get more birthday tables.
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No one dines alone to celebrate their birthday.
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They'll bring 1 to 3 other people who you'll have the opportunity to get on your Birthday Club list.
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Another big reason to have an email list...
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The chain restaurants and food sellers have and use email lists.
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You can't afford to run an ad on the Super Bowl like these companies but you can use an email list and do it better and faster than they can.
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So there is a very quick outline of how having a Birthday Club Manager can bring you customers.
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To have me as your Birthday Club Manager can be less than $8 per day.
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No contracts required.
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You can cancel anytime.
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Frankly if a Birthday Club doesn't bring you at least 10x what you pay me, I DEMAND you fire me.
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I've used email marketing in my own business since 1997.
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I've run the Birthday Club for a restaurant in my neck of the woods since June 13, 2014 and now I'm ready to take on more clients.
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If all this sounds good and you'd like to grant me an interview for the position of Birthday Club Manager, please reach out via email, phone or text.
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Thank you,
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Leo Quinn
518-288-8711
Click Here To Email
Click here to book a time to chat via Zoom or phone.
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P.S. If you're one of those people who don't like the idea of using email to promote your business because "you hate getting all that spam from companies"...realize two things...
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#1 This isn't SPAM.
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These people voluntarily join your list because they WANT to hear from you.
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They'll join your list from links on social media and in your business.
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The pandemic has made people realize the importance of supporting small businesses so they want to do it but they need to be reminded.
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#2 Every email your Birthday Club Manager sends has clear instructions on how to unsubscribe from future mailings.
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Thank you,
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Leo Quinn
518-288-8711
Click Here To Email
Click here to book a time to chat via Zoom or phone.
P.P.S. Birthday Club Managing is only one thing I can do for you. Look at the following list of ways I could help you get a customer...
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51 Ways A Restaurant Can Get A Customer
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1. Give customers a “bounce back” coupon as they leave. Test expiration dates of 7 & 14 days.
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2. Start a Birthday Club / email list and give people a free meal for their birthday (They won’t come alone!)
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3. Send a weekly email to Birthday Club members with special offers.
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4. Come up with a “½ Birthday Special Offer” sent 6 months before a BC member's birthday.
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5. Develop a Fundraising Program so that all the charities asking you for donations have to work for it by handing out coupons to your restaurant.
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6. What other businesses in your area know the birthdays of their clientele? Dentists, Chiropractors, etc. Offer all of their patients a free meal for their birthday. They won’t come alone!
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7. Send a letter to the owners of local companies with the headline… “Who Says There Is No Such Thing As A Free Lunch?” Offer them a free lunch to introduce yourself to them and send them back to the office with menus and limited time special offers for them to share with coworkers.
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8. Think about apartment complexes, senior living places, neighborhoods etc in your area. What other businesses want to reach them? Collaborate on a postcard and your cost goes way down. As the creator of the postcard your cost could be ZERO!
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9. Have a weekly social media contest and send the winner a gift card. They won’t come alone and you can get everyone who comes with them into your Birthday Club.
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10. Recognize local students, athletes, and volunteers by offering them something free. On social media ask for nominations or if you see something in the paper or online, give the award. They won’t come alone!
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11. Spend $1 a day advertising on Facebook to people within 10 miles of your restaurant who have a birthday in the next week. Keep good records and as you get results, up the daily spend.
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12. Piggy Back off community events: If XYZ team wins or scores 100 or hits five 3 pointers…etc…this is the special offer.
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13. Piggy Back off community events: “Dinner and a Show…Bring Your Ticket To (Community Theater) the Night of the Show and Get XYZ”
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14. Organize community events…Scavenger Hunts…Chowder Fests…Pizza Wars…Build your email list/Birthday Club for future follow-ups.
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15. Who are the large employers in your area? Have a standing special offer when they come in with their employee ID.
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16. Special offers for First Responders…Fire, Police, EMS, Military etc. Get pics for social media.
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17. Happy Hour For Teachers.
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18. Every A on your report card = special offer This will bring the whole family.
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19. Support other local businesses… Bring in a receipt from Freddie’s Flowers dated (today) and get XYZ. You can believe Freddie’s Flowers is going to let their fan base know about this.
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20. Crappy Weather Coupon…used on days people will be reluctant to come out….snow, rain, smog etc.
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21. Make A (something from your restaurant, milkshake, pizza, dessert, etc) with Santa, Easter Bunny, Well-Known Local Person…maybe a news/weather person etc. Charge a flat fee and take lots of pictures for social media.
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22. Losing Ticket Night…bring in any losing lottery or horse racing ticket and get XYZ.
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23. Have specials around “weird” holidays. Fruit Cocktail Day- May 13, Mustard Day - August 5, Bologna Day - Oct 24, Jello Week in February, Tortilla Chip Day - Feb 24.
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24. Today ONLY specials…make it great and promote it to your Birthday Club email list.
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25. Host tasting events with businesses within walking distance.
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26. Give coupons to area businesses that they can give to their customers. This works extra well if that business is within walking distance. WHILE YOU’RE HERE COUPON…head on over to YOUR RESTAURANT and get XYZ.
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27. Nicest or Funniest (or Whatever) Customer of The Day (or Week)…Ask the staff to nominate one of their customers for an award. Give them a $10 or $20 coupon that has to be used in the next 7 or 14 days. They won’t come alone! Take a pic for social media!
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28. Bring a Friend Friday - Offer sent via email
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29. Want instant hungry customers? Start a text list. You can be sure your message is seen.
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30. Host networking events. If you’re a chamber member, offer to host a mixer. Search sites like MeetUp and contact group leaders to offer them your space on slow nights.
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31. If you’re a member of the chamber or any business association, you could have a standing offer for members or maybe an offer that changes every month. Same for any group/church the owner may be part of…Rotary, Elks, Kiwanis etc.
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32. Give the staff coupons they can give to their friends…off premises. Have a monthly award for whoever brings in the most customers.
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33. You, the owner, should walk around in the community with business cards that offer something for new customers to come in. Meet someone nice, give them one. They won’t come alone!
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34. Don’t wait for charities, churches or community groups to ask for donations, approach them about a fundraiser. Hold them on slower nights.
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35. Make a special effort to know how to contact the customers who live/work closest to you. On a slow night you can contact them directly with special offers.
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36. Offer gift cards to popular local Facebook pages they could award to their followers.
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37. Sponsor Half-Time events at local high school football and basketball games…kick a field goal…make a half court shot etc.
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38. Kids Eat Free! They definitely won’t come alone. Have a special kids menu. Free kid meal with every adult meal.
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39. Donate food to local firehouses, hospitals, ambulance squads etc. Drop off with menus and coupons. Take pictures.
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40. Hand out menus and coupons at local outdoor events and festivals
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41. Send lunch samples to local businesses.
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42. Host artist nights and invite local artists to display their work
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43. Have cooking classes and graduation includes inviting families of the students to taste their creations.
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44. Student discounts. Focus on specific student groups. Theater groups/teams etc.
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45. Invite a local animal shelter to have an adoption event
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46. Be on the lookout for blood donation events near you and give them coupons to give to donors. Maybe provide refreshments too.
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47. Senior lunch specials…promote it regularly in senior living communities and organizations. Be on the lookout for events there you could participate in.
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48. Do it yourself Groupon. Your Birthday Club/email list allows you to do this. Make a super special offer and you get to keep all the money yourself.
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49. Donate gift cards to local media to award to their audience…radio stations, newspapers etc. If local high schools or colleges have radio and newspapers, start there.
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50. With your business Facebook account, follow all local charities, community groups, churches and schools on social media. Look for opportunities to help them. Engage with their posts. Offer ideas. Offer support. Notice a school getting ready for a show/play by building the sets? Send them some food. Being visible in the community is never bad for business.
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51. FREE XYZ FOR A YEAR! A great way to build your email/ Birthday Club list fast is by having a huge contest. The prize is something free every week or month for a year. Pizza is a good option if you sell that or apps or dessert.
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If all this sounds good and you'd like to grant me an interview for the position of Birthday Club Manager, please reach out via email, phone or text.
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Thank you,
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Leo Quinn
518-288-8711
Click Here To Email
Click here to book a time to chat via Zoom or phone.
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